Marketing Free Project Topics, Research Guides and Materials

S/N	Project Topic
1	THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
2	A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
3	BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASAB
4	INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL (A CASE STUDY OF SMES IN LAGOS STATE)
5	ROLE OF MIDDLEMEN IN THE CHANNEL OF DISTRIBUTION IN ENUGU METROPOLIS (A CASE STUDY OF EMENITE NIGERIA LIMITED EMENE)
6	CAPITAL MARKET STRUCTURE AND DEVELOPMENT(A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)
7	ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A CASE STUDY OF NASCO MARKETING COMPANY)
8	RADIO LISTENERSHIP PATTERN AMONG MARKET WOMEN (A CASE STUDY OF GBAJI MARKET WOMEN, IBADAN AND OBADA WOMEN MARKET, IREE)
9	CAPITAL MARKET STRUCTURE AND DEVELOPMENT
10	AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)
11	THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR
12	ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION
13	THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE
14	THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
15	THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
16	THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE
17	BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT
18	PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT
19	ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT BANKS IN PORT HARCOURT
20	INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN TELECOMMUNICATION INDUSTRIAL
21	THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON CUSTOMERS SERVICE DELIVERY (CASE STUDY OF UBA PLC)
22	THE ROLE OF STOCK MARKET IN THE GROWTH OF THE NIGERIAN ECONOMY
23	AUTOMATED MARKET BASKET ANALYSIS SYSTEM
24	THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
25	THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY A CASE STUDY OF THE COCA COLA BOTTLING COMPANY
26	THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)
27	THE ROLE OF CAPITAL MARKET ON PRIVATIZATION PROCESS IN NIGERIA
28	CORPORATE GOVERNANCE INDICATORS AND FIRM VALUE
29	CAPITAL MARKET STRUCTURE AND DEVELOPMENT(A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)
30	ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A CASE STUDY OF NASCO MARKETING COMPANY)
31	BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA
32	IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF SELECTED DEPOSITE BANKS)
33	INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL (A CASE STUDY OF SMES IN LAGOS STATE)
34	EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS
35	THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
36	THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR - A CASE STUDY OF DIAMOND BANK PLC
37	IMPACT OF OUTSOURCING DECISION ON MATERIAL AVAILABILITY (A CASE STUDY OF SEVEN UP BOTTLING COMPANY, LAGOS)
38	APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
39	THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
40	THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF AN ORGANIZATION
41	THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF AN ORGANIZATION
42	FACTORS MILITATING AGAINST EFFECTIVE MANAGEMENT OF SCHOOL RECORDS BY SECONDARY SCHOOL PRINCIPALS
43	THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
44	THE IMPACT OF BRANDING AND PACKAGING ON SMES SALES PROMOTION (A STUDY OF THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)
45	AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A, BENUE STATE)
46	APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA)
47	ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
48	MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA) )
49	STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)
50	THE CAPITAL MARKET AND IT’S IMPACT ON THE NIGERIA ECONOMY WITH PARTICULAR EMPHASIS ON THE STOCK EXCAHNGE.
51	THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)
52	IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION
53	ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC,
54	AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)
55	THE IMPACT OF INDUSTRIAL CONFLICT ON THE MARKETING OF BANKING SERVICES IN NIGERIA
56	AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY OF UNION BANK PLC)
57	IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION (A STUDY OF NATIONAL ARCHIVES MULTIPURPOSE COOPERATIVE SOCIETY LTD)
58	A TIME SERIES ANALYSIS OF CUSTOMER ATTENDANCE (A CASE STUDY OF SHOPRITE MALLS ENUGU)
59	AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC
60	MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)
61	THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS ( A CASE STUDY OF ZENITH INTERNATIONAL BANK)
62	AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA
63	CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)
64	APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION
65	SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
66	ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION
67	THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE
68	A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
69	THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
70	THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION
71	IMPACT OF THE SOCIAL MEDIA ON CONSUMERS BEHAVIOUR
72	PLANNING FOR FEMALE FRIENDLY MARKET ENVIRONMENT (A CASE STUDY OF MARKETING ORGANIZATIONS IN LAGOS STATE)
73	THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE
74	THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING
75	EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY
76	EFFECT OF SOCIAL MEDIA ON BRAND PREFERENCE OF TELECOMMUNICATION SERVICE PROVIDERS IN MAKURDI, BENUE STATE
77	EFFECT OF E-MARKETING ON THE SALES VOLUME OF EATERIES IN ENUGU METROPOLIS
78	EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO TARABA STATE)
79	CUSTOMER PERCEIVED VALUE AND BRAND CHOICE (A CASE STUDY OF AIRLINE PASSENGERS IN PORT HARCOURT)
80	CONSUMER EXPERIENCE AND DESTINATION LOYALTY IN TOURIST SITE RIVERS STATE
81	CODE MIXING AND CODE SWITCHING AMONG MARKET WOMEN IN NIGERIA (A CASE STUDY OF ILLORIN KWARA STATE)
82	CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES
83	AUDIT COMMITTEE AND CORPORATE REPORTING IN NIGERIA (A CASE STUDY OF GUINNESS NIG PLC, BENIN CITY, EDO STATE)
84	ANALYSIS OF FACTORS INFLUENCING THE CHOICE FOR THE CONSUMPTION OF GROCERY GOODS IN NIGERIA (A CASE STUDY OF FUTA STAFF AKURE, ONDO STATE)
85	AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE
86	AN ANALYSIS OF THE EFFECT OF PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT
87	A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)
88	IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)

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