MARKETING FREE PROJECT TOPICS, RESEARCH GUIDES AND MATERIALS


BROWSE LIST OF MARKETING FREE PROJECT TOPICS, RESEARCH GUIDES AND MATERIALS

S/N
Project Topic
1

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

2

A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES

3

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASAB

4

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL (A CASE STUDY OF SMES IN LAGOS STATE)

5

ROLE OF MIDDLEMEN IN THE CHANNEL OF DISTRIBUTION IN ENUGU METROPOLIS (A CASE STUDY OF EMENITE NIGERIA LIMITED EMENE)

6

CAPITAL MARKET STRUCTURE AND DEVELOPMENT(A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)

7

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A CASE STUDY OF NASCO MARKETING COMPANY)

8

RADIO LISTENERSHIP PATTERN AMONG MARKET WOMEN (A CASE STUDY OF GBAJI MARKET WOMEN, IBADAN AND OBADA WOMEN MARKET, IREE)

9

CAPITAL MARKET STRUCTURE AND DEVELOPMENT

10

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

11

THE IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR

12

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

13

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE

14

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

15

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

16

THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE

17

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT

18

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORT HARCOURT

19

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT BANKS IN PORT HARCOURT

20

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN TELECOMMUNICATION INDUSTRIAL

21

THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON CUSTOMERS SERVICE DELIVERY (CASE STUDY OF UBA PLC)

22

THE ROLE OF STOCK MARKET IN THE GROWTH OF THE NIGERIAN ECONOMY

23

AUTOMATED MARKET BASKET ANALYSIS SYSTEM

24

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

25

THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY A CASE STUDY OF THE COCA COLA BOTTLING COMPANY

26

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)

27

THE ROLE OF CAPITAL MARKET ON PRIVATIZATION PROCESS IN NIGERIA

28

CORPORATE GOVERNANCE INDICATORS AND FIRM VALUE

29

CAPITAL MARKET STRUCTURE AND DEVELOPMENT(A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)

30

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A CASE STUDY OF NASCO MARKETING COMPANY)

31

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

32

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF SELECTED DEPOSITE BANKS)

33

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL (A CASE STUDY OF SMES IN LAGOS STATE)

34

EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS

35

THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA

36

THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR - A CASE STUDY OF DIAMOND BANK PLC

37

IMPACT OF OUTSOURCING DECISION ON MATERIAL AVAILABILITY (A CASE STUDY OF SEVEN UP BOTTLING COMPANY, LAGOS)

38

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION

39

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

40

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF AN ORGANIZATION

41

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE PERFORMANCE OF AN ORGANIZATION

42

FACTORS MILITATING AGAINST EFFECTIVE MANAGEMENT OF SCHOOL RECORDS BY SECONDARY SCHOOL PRINCIPALS

43

THE IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA

44

THE IMPACT OF BRANDING AND PACKAGING ON SMES SALES PROMOTION (A STUDY OF THREE SELECTED SMALL MEDIUM ENTERPRISES IN ETIOSA L.G.A, LAGOS STATE)

45

AN ASSESSMENT OF MARKETING ENVIRONMENT (A CASE STUDY OF AGATU L.G.A, BENUE STATE)

46

APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA)

47

ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

48

MARKETING OF BANKING SERVICES IN NIGERIA ( A CASE STUDY OF THE UNITED BANK FOR AFRICAN PLC (UBA) )

49

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A STUDY OF FIRST BANK NIGERIA PLC AND ZENITH BANK PLC)

50

THE CAPITAL MARKET AND IT’S IMPACT ON THE NIGERIA ECONOMY WITH PARTICULAR EMPHASIS ON THE STOCK EXCAHNGE.

51

THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVERY IN NIGERIA BANKS. (A CASE STUDY OF UNITED BANK FOR AFRICAN PLC.)

52

IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

53

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC,

54

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

55

THE IMPACT OF INDUSTRIAL CONFLICT ON THE MARKETING OF BANKING SERVICES IN NIGERIA

56

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY(A CASE STUDY OF UNION BANK PLC)

57

IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION (A STUDY OF NATIONAL ARCHIVES MULTIPURPOSE COOPERATIVE SOCIETY LTD)

58

A TIME SERIES ANALYSIS OF CUSTOMER ATTENDANCE (A CASE STUDY OF SHOPRITE MALLS ENUGU)

59

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC

60

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

61

THE IMPACT OF MARKETING STRATEGY ON DEPOSIT MOBILIZATION IN NIGERIA BANKS ( A CASE STUDY OF ZENITH INTERNATIONAL BANK)

62

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA

63

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

64

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION

65

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

66

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

67

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

68

A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES

69

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

70

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION

71

IMPACT OF THE SOCIAL MEDIA ON CONSUMERS BEHAVIOUR

72

PLANNING FOR FEMALE FRIENDLY MARKET ENVIRONMENT (A CASE STUDY OF MARKETING ORGANIZATIONS IN LAGOS STATE)

73

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

74

THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

75

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY

76

EFFECT OF SOCIAL MEDIA ON BRAND PREFERENCE OF TELECOMMUNICATION SERVICE PROVIDERS IN MAKURDI, BENUE STATE

77

EFFECT OF E-MARKETING ON THE SALES VOLUME OF EATERIES IN ENUGU METROPOLIS

78

EFFECT OF CORPORATE SOCIAL RESPONSIBILITIES ON CONSUMERS PERCEPTION OF CORPORATE IMAGE ON SOME SELECTED BANKS IN NIGERIA (A CASE STUDY OF JALINGO TARABA STATE)

79

CUSTOMER PERCEIVED VALUE AND BRAND CHOICE (A CASE STUDY OF AIRLINE PASSENGERS IN PORT HARCOURT)

80

CONSUMER EXPERIENCE AND DESTINATION LOYALTY IN TOURIST SITE RIVERS STATE

81

CODE MIXING AND CODE SWITCHING AMONG MARKET WOMEN IN NIGERIA (A CASE STUDY OF ILLORIN KWARA STATE)

82

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

83

AUDIT COMMITTEE AND CORPORATE REPORTING IN NIGERIA (A CASE STUDY OF GUINNESS NIG PLC, BENIN CITY, EDO STATE)

84

ANALYSIS OF FACTORS INFLUENCING THE CHOICE FOR THE CONSUMPTION OF GROCERY GOODS IN NIGERIA (A CASE STUDY OF FUTA STAFF AKURE, ONDO STATE)

85

AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE

86

AN ANALYSIS OF THE EFFECT OF PRICING STRATEGY FOR EFFECTIVE MARKETING OF A PRODUCT

87

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT LTD)

88

IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)


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