Content Manager At The Coca-Cola Company

Job Details

Job Title: Content Manager At The Coca-Cola Company
Organisation: The Coca-Cola Company
Location: Lagos State
Min Work Experience: 5-7 year(s)
Qualification: B.Sc
Industry: Writing/ Content Development
Course: Related Discipline
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The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Content Manager

Reference ID: R-70755
Location: Lagos, Nigeria
Travel Required: 00% - 25%

Job Description Summary
What you will do:

  • Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
  • Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
  • Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
  • Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
  • Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
  • Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Education and Experience Requirements

  • Bachelor’s Degree required. 
  • 5 - 7 years of experience working in a strategic marketing capacity
  • Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.

Key Knowledge Requirements:

  • Exceptional written and verbal communication skills.
  • Articulate complex ideas in a clear, compelling manner.
  • Collaborate and build consensus.
  • Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies.
  • Lead and shape consumer research.

Work Focus:

  • Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.

Communication Focus:

  • Communicate with both internal and external parties.
  • Responsible for sharing information and influencing others.

Skills:

  • Analytical Techniques
  • Brand Architecture
  • Brand Positioning, Channel Management
  • Competitive Assessments
  • Consumer Segmentation
  • Creative Development
  • Digital Media Strategy
  • Leadership, Marketing Strategies
  • Media Planning
  • Problem Solving
  • Quantitative Research
  • Social Media Strategies
  • SWOT Analysis.
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