The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
Positions the brand for future growth and can ultimately inspire differentiated marketing communications.
Education and Experience Requirements
Bachelor’s Degree required.
5 - 7 years of experience working in a strategic marketing capacity
Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.
Key Knowledge Requirements:
Exceptional written and verbal communication skills.
Articulate complex ideas in a clear, compelling manner.
Collaborate and build consensus.
Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies.
Lead and shape consumer research.
Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.
Communicate with both internal and external parties.
Responsible for sharing information and influencing others.