Dangote Group is one of Nigeria’s most diversified business conglomerates with a hard – earned reputation for excellent business practices and products’ quality with its operational headquarters in the bustling metropolis of Lagos, Nigeria in West Africa.
Ref Id: SalesMarketing-NG-002 Location: North West Region, Nigeria
Job Type: Full time
This role is responsible for the development and execution of trade and channel-specific marketing plans.
Working closely with the Sales team, Brand team and our trade partners, the TMM contributes significantly to the achievement of channel financial objectives and our goal of becoming our trade partner’s most valued supplier.
Key Duties and Responsibilities
Lead development and implementation of the Trade Marketing strategies to achieve defined business growth objectives across all sales channels in the Region
Work with the Product Marketing teams to help translate product marketing plans into a strategic trade marketing calendar of programs
Work with Sales teams to negotiate and sell-in marketing activations and customer growth initiatives to our trade partners
Develop and implement tailor made promotional programs for all channels, and ensure that they are in line with overall business strategy
Develop Look of Success (LoS) by channel and ensure full compliance to LoS guide
Work with Brand and Sales team to agree the point of sale materials (POSM) required to support the selling effort, then execute all implementation of POSM in market (from design, to production, logistics, how to fill strategies etc.)
Gather market intelligence and provide market insight to the Salesforce, Marketing teams and senior management to shape winning marketing programs and initiatives
Manage all assigned trade marketing resources, materials and equipment in an efficient manner in order to maximize the use, and extend the life of organization’s assets
Developing personnel capability and coaching others in his/her area of expertise to sustainably drive business results.
Key Performance Indicators:
Market and Value Share growth
Look Sucess Compliance
TSA Monitoring & Management
Retail Audit scores
Trade partner satisfaction scores.
Education and Work Experience:
A Bachelor's Degree
An MBA is desirable, but not mandatory
Membership of the Nigerian Institute of Marketing Certification will be a plus, but not mandatory
18+ years of work experience with minimum of 5-7 years in Trade Marketing Management in FMCG industry
Previous experience working in a frontline customer-facing role will be an advantage.
Skills and Behaviours
Trade Partner Development
Retail Merchandising and Shopper Marketing
Revenue Growth Management.
Ability to speak Hausa language is a strong advantage