Product Marketing Associate, Lend an Arm At Healthbotics Limited

Job Details

Job Title: Product Marketing Associate, Lend an Arm At Healthbotics Limited
Organisation: Healthbotics Limited
Location: Oyo State
Min Work Experience: No Specified year(s)
Qualification: Related Discipline
Industry: Manufacturing/ Production
Course: Related Discipline
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Healthbotics Limited is a digital health technology startup headquartered in Ibadan, Oyo state of South West Nigeria. We are a company building software solutions, and leveraging hardware innovations, to allow patients, including those in remote places, get access to quality healthcare. We help hospitals see more patients, doctors save more lives, and patients access healthcare hassle-free.

We are recruiting to fill the position below:

Job Title: Product Marketing Associate, Lend an Arm

Location: Ibadan, Oyo (Remote)
Employment Type: Full-time
Reports to: Report directly to the Chief Marketing Officer.

Job Description

  • We're looking for a brilliant marketer, with a background in product-led growth at new B2B SaaS companies, to help acquire, engage, and retain Nigeria's most ambitious hospital brands.
  • This Product Marketing role at Healthbotics will involve work across the entire Lend an Arm product lifecycle - from generating customer insights that inform product positioning, to creating and executing go-to-market campaigns for this product offering.
  • As the Product Marketing Associate, you will organize and execute marketing campaigns that generate leads, which will be seamlessly handed over to the sales team for conversion. You will also be tasked with work on customer retention and feedback garnering. You will partner closely with the Product, Engineering, and Sales associates to help shape product, and drive adoption.
  • The ideal candidate will have a good background designing and executing high-impact marketing campaigns at technology companies, with good experience implementing and evaluating quantitative, product-led growth experiments. The candidate will be mostly described by his/her friends as "Brilliant" because of their ability to creatively solve problems
  • This is an exciting time to join Healthbotics. We are at the beginning of our journey - launching in our first market, and signing up our first customers - and we're looking for a marketer who appreciates the value of product-led growth to help connect our target customer segments with the tools they need to see more patients, and save more lives

Qualifications

  • Have experience in B2B marketing and working closely with product development, and sales teams. It will be critical that you have skills to design and create content.
  • Have background knowledge of healthcare systems and how they operate
  • Have experience marketing technical products where users are mostly not technologically savvy.
  • Are a master communicator, able to articulate ideas clearly and compellingly, in both oral and written formats.
  • A creative digital artiste, able to create visually compelling images that convey product value to customers
  • Have experience in performance marketing / paid acquisition.
  • Enjoy cross-functional, collaborative projects that involve several stakeholders.
  • Can work independently with little or no prompts
  • Have deep empathy for entrepreneurs. You genuinely enjoy speaking often with ambitious business owners whose ideas about "best practice" may be a little outdated; and you take every opportunity to deeply understand their needs. You enjoy figuring out how to solve their problems and remove the bottlenecks impeding their growth.
  • Excited about revolutionizing an industry as set in its ways as the healthcare industry.
  • Enjoy digging into the numbers to glean quantitative insight. You pair this with informed intuition to guide your decisions.

 

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