Product Manager At Adexen Recruitment Agency

Job Details

Job Title:	Product Manager At Adexen Recruitment Agency
Organisation:	Adexen Recruitment Agency
Location:	Lagos State
Min Work Experience:	Not Specified year(s)
Qualification:	BSc
Industry:	Business Strategy/ Management
Course:	Related Discipline

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Adexen Recruitment Agency - Our client, an International FMCG Company is recruiting to fill the position below:

Job Title: Product Manager

Location: Lagos
Employment Type: Full-time
Industry: FMCG
Job Seniority: Manager
Job Category: Marketing

Job Introduction

Adexen was mandated by an international FMCG company to recruit a Product Manager for their operations. The position is based in Lagos.

Responsibilities

To effectively communicate product benefits to all the relevant customers
To reinforce and grow customer loyalty to Group's products and ensure product launches
To prepare and present marketing plan (strategy) per product on an annual basis
To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter with appropriate KPIs and dashboards
To plan and calendarize actions by cycle and by target in collaboration with the Head of Operation and Country Manager
To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message
Maintain key customer and opinion leader contact to maximize Group product performance in the respective field
To define the customer chain analysis and analyze relationships/links between them
Comply with relevant legislation, ethical standards and company policies.
Liaise with relevant sales, market research and other functions to ensure that cross functional communication and implementation of action plans is of a high quality and that company goals are met
To organize and facilitate coordination meetings with the Marketing Coordinators of the Operations to interface information from/to the field
To maintain and improve product knowledge of the salesforce, sales managers and the marketing Coordinators and to continually update knowledge on the product, competitors
Contribute to achieve targets for sales, profit contribution and market penetration for an assigned product(s)
To set budgets for and control allocated promotional expenditure for the product(s)
Participate in building the new product launch procedure
Establish appropriate market research programmes in order to validate key performance indicators and to determine new commercial opportunities.

Desired Skills and Experience

Bachelor's degree in Marketing, Sales, Business or any relevant field of study
Master's degree is a plus.
FMCG experience with at least 8 years of Brand / Product Management experience from recognised International Company.
Good experience with formal brand planning processes with P&L forecasting/ structures.
Cost management, pricing strategy, research based methodologies for commercial application.
New product development experience
In-depth knowledge of the FMCG industry and its distribution system
Effective strategic planning abilities
Ability to communicate commercial value of our products to target audience
Willing and able to travel extensively
Analytic & synthetic capacity
Effective forecasting, budgeting skills
Top negotiating skills
Developing skills, training and enabling learning on the job
Making decisions & driving necessary changes for performance
Knowing how to deal with conflict