Marketing & Trade Marketing Manager At Oasis Africa Consulting Limited

Job Details

Job Title:	Marketing & Trade Marketing Manager At Oasis Africa Consulting Limited
Organisation:	Oasis Africa Consulting Limited
Location:	Lagos State
Min Work Experience:	7-10 year(s)
Qualification:	BA / B.Sc. / HND
Industry:	Advertising/ Social Media
Course:	Business / Arts related discipline plus MBA -Marketing

Recommended links

Oasis Africa Consulting Limited - Our client, a beverage company with strong growth plans, backed by international investors.

We are currently recruiting suitably qualified candidates to fill the position below:

Job Title: Marketing & Trade Marketing Manager

Location: Lekki, Lagos, Nigeria
Job Type: Full-time

Summery

The Role is responsible for developing, implementing and executing strategic and cost-effective marketing plans for the company in line with the business and brands plans/needs of the company in order to attract potential customers and retain existing ones.

Responsibilities

Prepare annual marketing and consumer plan
Monitor volume and share growth against the plan and recommend necessary revision and solutions
Develop strategies to ensure effective and measurable in-store execution of promotional items
Responsible for achieving results through the development and execution of marketing plans (online and offline)
Direct marketing planning meetings to evaluate current techniques and formulate new plans
Conduct surveys to better pinpoint potential markets for products in the retail sector
Managing all marketing for the company and activities within the marketing department
Developing the marketing strategy for the company in line with company objectives
Co-ordinating marketing campaigns with sales activities
Overseeing the company's marketing budget
Evaluate various marketing strategies to better understand areas where improvement can be made
Implement online marketing campaigns to drive new leads and trials, including email marketing, newsletters, SEM (paid search), social media, mobile
Support the Customer Segment Marketing and Sales Teams by executing marketing plans to achieve specific product or customer objectives and business plans
Develop marketing and brand strategies to support organizational objectives
Create a trade marketing strategy and communicating this to the marketing team
Provide leadership and direction in the implementation of marketing plans, including direct response, marketing events, promotions, and advertisements. Develop, create, and manage timelines and project workload for initiatives
Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create loyalty
Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization Marketing Plan Implementation
Work collaboratively with Marketing and Sales teams to identify and support marketing plans and tactics to achieve prospect trial and sales objectives
Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans
Initiate / Assist efforts to strengthen the brand identity, awareness, and consistency. Be the “brand champion”
Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience, and brainstorming and working with internal resources. Implement brand-building tactics, and recommend new ideas to increase brand awareness in the category
Working closely with design agencies and assisting with new product launches as it relates to label designs, creative and print before handover for production and trade
Ensure that all brand communications in trade is aligned with the company standards
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Analyze potential strategic partner relationships for company marketing
All statutory compliance with regards to all Marketing Activities