Marketing Manager At Fadac Resources and Services

Job Details

Job Title: Marketing Manager At Fadac Resources and Services
Organisation: Fadac Resources and Services
Location: Lagos State
Min Work Experience: 7 year(s)
Qualification: BSc or MSc
Industry: Business Strategy/ Management
Course: Marketing and other related fields
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Fadac Resources and Services - Our client, a well-known Quick Service Restaurant with branches allover Nigeria, is recruiting to fill the position below:

Job Title: Senior Marketing Manager

Location: Ilupeju, Lagos
Employment Type: Full-time

Description

  • We are looking for Senior Marketing Manager who’ll lead all our client's marketing activities from social media and digital campaigns to advertising and creative projects.

Responsibilities

  • Brand - Ensuring a strong brand positioning and recall, and driving visibility and footfalls to each store, while delivering on the brand messaging of quality, reliability and generics at lower price
  • Annual marketing activity plan and budget, linked to overall business plan, with strong ROI focus
  • Store Branding - Constantly updating and managing in- store and ambience branding to meet communication objectives and drive footfalls and conversions.
  • Improving the visual standards of the store, as per the brand guidelines of the company
  • Customer Journey - Clearly understand of the consumer journey purchase pattern and any other key insights and habits and document the insights in defined format along with the data team
  • Campaigns - Running local level campaigns to drive store or regional level targets
  • New channels - Recommending sources for the growth of retail channels.
  • Building advertising and promotional activities. Designing and producing creatives and circulars.
  • Measurement - Developing the market plan and performing market research, such as focus groups, customer feedback, competition benchmarking
  • Loyalty program - Increasing market share through customer loyalty programs.
  • Working to deliver the highest possible incremental return of sales and profits from marketing spend Desired Skills and Expertise:
  • Craft strategies for all Marketing teams
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals, design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives

Requirements

  • 7 years of experience as Head of Marketing or VP Marketing In a QSR/FMCG
  • Ability to articulate ROI projects
  • Experience running successful marketing campaigns for a Multinational Brand
  • Solid knowledge of web analytics and Google Adwords
  • Experience in project management
  • Leadership skills with the ability to set and prioritize goals
  • BSc or MSc in Marketing or relevant field

 

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