Schneider Electric - As the Global Specialist in Energy Management™ and market leader in industrial automation and software. Schneider Electric enables people to experience and transform efficiency where they live and work; from home to enterprise, across the grid and the city. Focused on making energy safe, reliable, efficient, productive and green, the Group brings a world where innovative individuals use collaborative solutions to make the most of their energy, while using less of the common planet.
We are recruiting to fill the position below:
Job Title: Marketing Communication & Digital Marketing Business Partner - West Africa
Location: Lagos, Nigeria
About the Job
This role is responsible for ensuring that Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries, and that the demand generation for Schneider Electric offers is effectively and efficiently planned.
Embed Marketing, leveraging digitization to create a scalable global growth machine that increases our intimacy with partners & customers, provides a consistent customer experience & ensures a sustainable competitive advantage for Schneider Electric.
Essential Duties and Responsibilities
Drive and evangelize digitization in the country, by working closely with Country Leadership (Business Unit Vice Presidents, Commercial teams, Marketing teams) to ensure buy-in & sponsorship of digital initiatives
Build a marketing and digital strategy and roadmap for the country and ensure it is an integral part of the country and local Business Units go to market strategy. Formulate a fully integrated marketing communication mix (Advertising, Public Relations, Events, Digital Marketing in both traditional and new media to generate marketing leads).
Responsible for building business cases + identify, manage and drive external customers & other stakeholders’ digital expectations, requirements and needs
Accountable for planning, coordination, deployment, utilization and acceleration of all required Digital Customer Experience (DCX) initiatives within a country. These relate to:
Digital Demand Generation
Digital Customer Satisfaction
Digital Order Management
Digital Customer Care
Digital Channel management
Software & Tools
Web Infrastructure, Experience and Tactics
Responsible for driving change management within the country to ensure all local stakeholder (Sales, Offer & Channel Marketing, Customer Care Centre, Field Marketing), as well as external stakeholders (Customers, Public Authorities, Agencies,…etc), are aligned and adopting, using and contributing to the deployed Digital Marketing tools
Responsible for achieving specified Digital Marketing tools, targets and deliverables for the country by regularly monitoring progress and intervening to establish required corrective measures.
The main challenge will be to work closely with the commercial teams in the country so that they use digital as their preferred means for doing business, because this will also ensure, they are committed and involved in enriching the digital tools to get value out of them. Beyond target and KPI achievement, the measure of success will be determined by how much of the commercial strategy in the country uses digital means to attract, engage and transact with customers and partners.
Education: University Degree
Significant experience in digital transformation in large technology multinationals, at local or regional level
Digital Marketing experience is a pre-requisite.
Minimum of 10 years work experience
Use of following tools
SEMrush, Crownpeak, AT Internet, Medallia, Salesforce, Marketo, SDL Tridon, Web UX experience, Marketing Automation, Google Analytics, Google Search Console, SEO, SEM, PPC, Workfront, experience with AB testing, social selling, content management and web lead generation.
Business to Business model/environment with demand generation preferred.
Excellent digital savviness, ability to learn and understand quickly digital topics and how they link to business imperatives
Able to design a roadmap/strategy, a long-term vision as well as to implement it
Ability to strongly influence and coordinate a wide array of stakeholders
Others (e.g. language skills, technical skills):
Good command of spoken and written English. Computer literate and presentation skills. Excellent communication skills
Passionate about “Digitization” and understand digital clock-speed way of working.
Self-motivated and strong persistency to bring vision to operation model.
Mature individual not threatened by lack of formal organizational reporting perimeter.
Strong commercial acumen, strategic thinking and hands-on in driving program.
Ability to influence & convince, and foster cooperation in matrix and dynamic environment.