Marketing & Brand Communication Manager At Baobab

Job Details

Job Title: Marketing & Brand Communication Manager At Baobab
Organisation: Baobab
Location: Lagos State
Min Work Experience: 4-5 year(s)
Qualification: B.Sc
Industry: Marketing/ Public Relations
Course: Marketing, Business or a related field, marketing strategy
Recommended links

Baobab is an investment company whose mission is to create a group of leading microfinance banks and finance companies that will provide financial services and savings products to entrepreneurs who lack access to the traditional financial sector. Baobab was created in July 2005 by PlaNet Finance, and other investors including International Finance Corporation, AXA Belgium, and Societe Generale, with the European Investment Bank, the French Development Agency and Developing World Markets joining later.

We are recruiting to fill the position below:

Job Title: Marketing & Brand Communication Manager

Location: Lagos

Main Responsibilities

  • The Marketing & Brand Communication Manager is responsible for adapting Baobab brand strategy for the target market and is also responsible for building that awareness by developing and executing on marketing strategies to meet consumer needs and maximize profits.

Main Duties of the Position

  • Development of branding strategies, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term to a line with group branding standards.
  • Planning and execution of all communications and media actions on all channels, including online and social media.
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Competitor and customer insights analysis
  • Analysis of sales forecasts and relevant financials and reporting on product sales
  • Evaluating and optimizing marketing and pricing strategies.
  • Analyzing market trends and preparing forecasts.
  • Generating new business leads.
  • Increasing brand awareness and market share.
  • Coordinating marketing strategies with the sales, financial, public relations, and production departments.
  • Developing and managing the marketing department's budget.
  • Overseeing branding, advertising, and promotional campaigns.
  • Managing the marketing department's staff.
  • Preparing and presenting quarterly and annual reports to senior management.
  • Promoting our brand at trade shows and major industry-related events.
  • Keeping informed of marketing strategies and trends.

Objectives - Performance Indicators:

  • Effective communication of all Branding activities to the bank.
  • Analyzing market trends and preparing forecasts
  • Planning and execution of all communications and media actions on all channels, including online and social media.
  • Market storm.

Required Educational / Experience

  • Bachelor's Degree in Marketing, Business or a related field, marketing strategy
  • With at least 4 - 5 years of experience in a related role.

Required Behavioral Skills:

  • Strong communication skills
  • Ability to Build Client Relationships,
  • Excellent innovative skills
  • Good Writing and Public Speaking Skill,
  • Leadership and People Management Skill,
  • Detail-Orientated
  • Organisation and Multi-Tasking Skill.

How to Apply
Interested and qualified candidates should send their Application Letter and Resume to: fmaidugu@baobabgroup.com and cc hrnigeria@baobabgroup.com using the Job Title as the subject of the email.

APPLY HERE
Click here to view most recent jobs posted today

  • Email me jobs like this

    LATEST RELATED JOB VACANCIES IN NIGERIA


    Executive Marketer At Brit Property Nigeria Limited
    Brit Property Nigeria Limited in (Lagos State)
    Brit Property Nigeria Limited is a reputable Real Estate Company Committed to providing landed properties and land banking investm... Read more

    Marketing Manager At Tetra Pak
    Tetra Pak in (Lagos State)
    Tetra Pak, we commit to making food safe and available, everywhere, and we protect what's good - protecting food, protecting p... Read more

    Trade Marketing Manager At Kimberly-Clark
    Kimberly-Clark in (Lagos State)
    Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day... Read more
    View all

    LATEST JOBS BY STATES


    Recent Jobs in Abia

    Recent Jobs in Abuja

    Recent Jobs in Adamawa

    View all

    JOBS BY INDUSTRIES


    Accounting/ Audit/ Finance Jobs

    Administration/ Office/ Operations Jobs

    Advertising/ Social Media Jobs

    View all

    RELATED JOBS


    Executive Marketer At Brit Property Nigeria Limited
    Brit Property Nigeria Limited in (Lagos State)
    Brit Property Nigeria Limited is a reputable Real Estate Company Committed to providing landed properties and land banking investm... Read more

    Marketing Manager At Tetra Pak
    Tetra Pak in (Lagos State)
    Tetra Pak, we commit to making food safe and available, everywhere, and we protect what's good - protecting food, protecting p... Read more

    Trade Marketing Manager At Kimberly-Clark
    Kimberly-Clark in (Lagos State)
    Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day... Read more
    View all

    LATEST JOB VACANCIES


    Business Development Manager At Lead Enterprise Support Company Limited
    LEAD Enterprise Support Company Limited in (Lagos State)
    We require the services of an experienced Business Development Manager with a wide range of business clientele and a network of c... Read more

    Floor manager at automobile repair garage
    jd autos center in (Lagos State)
    Regulate day-to-day operations of unit in conjunction with Departmental Heads, Manager, Executive Chef, Security. Cordinate and l... Read more

    FINANCE OFFICER
    LEAD Enterprise Support Company Limited in (Lagos State)
    Job Objective: The Finance Officer will assist the Finance/Admin Manager in the implementation of the HMO’s accounting policies an... Read more
    View all jobs

    Copyright © 2024 All Right Reserved CVClue
    A Subsidiary of EMINENT INFO TECH VENTURES