Market Research Analyst At Intelex Consultants

Job Details

Job Title: Market Research Analyst At Intelex Consultants
Organisation: Intelex Consultants
Location: Lagos State
Min Work Experience: 2-5 year(s)
Qualification: BSc
Industry: Marketing/ Public Relations
Course: Statistics, Marketing
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Intelex Consultants - We are a team of professionals who provides expert advice in business, education, law, regulatory compliance, health care and security Issues.

We are recruiting to fill the position below:

Job Title: Market Research Analyst

Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

  • We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data in order to support customers during their decision making process regarding product designs, prices and promotions.
  • The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Responsibilities

  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Understand business objectives and design surveys to discover prospective customers’ preferences
  • Compile andanalyzestatistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices

Requirements

  • BS degree in Statistics, Marketing or related field
  • 2-5 years work experience.
  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking
  • Applicant MUST reside in Lagos

Salary
N120,000 - N150,000 / month.

 

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