Job opening for a Marketing Manager at CeedCap in Lagos state

Job Details

Job Title: Job opening for a Marketing Manager at CeedCap in Lagos state
Organisation: CeedCap
Location: Lagos State
Min Work Experience: No specified year(s)
Qualification: B.Sc MSC
Industry: Marketing/ Public Relations
Course: RELATED DISCIPLINE
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CeedCap is a startup studio founded in 2018. CeedCap partners with entrepreneurs to build and launch startups by providing a mix of cash and equity, as well as technical and business support at early stage.

We are recruiting to fill the position of:

Job Title: Marketing Manager

Location: Lagos

About the position

  • At CeedCap, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs.
  • We’re looking for an experienced and versatile marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team.
  • He/she will be comfortable with day-to-day marketing activities, as well as a long-term strategy, thriving with tight deadlines and changing needs.
  • If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing, and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor's degree in Marketing, Business, or related field
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with an eye for creativity
  • Experience with marketing automation and CRM tools

Preferred Qualifications:

  • Master's degree a plus
  • Proficiency with online marketing and social media strategy
  • Proven experience designing interactive applications and networking platforms
  • Willingness and ability to travel
  • Established press and media contacts.

Application Closing Date
Not Specified.

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