Head of Marketing At Klasha

Job Details

Job Title: Head of Marketing At Klasha
Organisation: Klasha
Location: Lagos State
Min Work Experience: 3+ year(s)
Qualification: B.Sc
Industry: Marketing/ Public Relations
Course: Related Discipline
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Klasha makes it easy for African consumers to shop online. We build technology that allows African consumers to easily access the goods they want on the continent. We enable payments online in local African currencies and can handle the last-mile logistics for our retail partners too. Statistically, Africa is the future, so we believe consumers on the continent should have the same frictionless access to the global e-commerce economy as consumers in the West.

Klasha was founded in Lagos, Nigeria in 2018 and is backed by Techstars, Ginco Investments and a group of notable angel investors. Klasha is run by 20-somethings from five nationalities that speak six different languages between them. Klasha has offices in Johannesburg, South Africa and Lagos, Nigeria.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos, Nigeria
Job type: Full-time

About the Job

  • Klasha is looking for a Head of Marketing to start immediately. We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
  • You will help us develop plans to help establish our brand, allocate resources to different projects and sett short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
  • Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
  • You must be strong in analytics.

Responsibilities

  • Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output
  • Organize department meetings, conduct personnel reviews, and attend managerial meetings
  • Participate in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth
  • Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms
  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals
  • Design branding, positioning and pricing strategies
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Analyze consumer behaviour and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives

Qualifications

  • Bachelor's Degree or equivalent experience in Marketing
  • 3+ years' in digital marketing
  • Excellent written and verbal communication skills
  • Excellent multitasking and project management skills

Benefits

  • All the latest technology you need to do your role
  • Private health insurance
  • Access to mental health wellness services; Headspace and Spill membership
  • Free lunch in the office
  • Budget for French language classes
  • One-time home office set-up allowance
  • Hybrid; remote + office hours and flexible working conditions
  • Access to Klasha Sessions development training courses
  • Diesel and fuel allowance for remote working
  • Work-from-anywhere weeks; Work from anywhere for three weeks in a year
  • Paid birthday day off
  • Team building events
  • Paid parental leave
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