General Manager, Brands & Communications At MTN Nigeria

Job Details

Job Title: General Manager, Brands & Communications At MTN Nigeria
Organisation: MTN Nigeria
Location: Lagos State
Min Work Experience: 12 year(s)
Qualification: B.Sc, B.Eng, BTech
Industry: Business Strategy/ Management
Course: Related Discipline
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MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: General Manager, Brands & Communications

Location: Lagos

Job Description

  • Ensure that MTN’s strategic direction is embedded into the brand by refreshing MTN's corporate identity, and ensuring alignment with Group Standards and local Opco requirements.
  • Responsible for maintaining and improving the local brand leadership position and ensure effective use of media channels across all consumer channels.
  • To plan and implement brand and communication strategy, media planning, sponsorship and propositions development.
  • To develop Go To Market strategy for Digital & Consumer Markets that translates to sustainable competitive advantage.

Job Summary

  • Facilitate and champion campaigns to exploit market opportunities for all relevant segments and ensure that all communication and marketing efforts are in line with vision, mission, ambition and brand strategy.
  • Develop strategies, champion customer centric culture across the organization, and develop/reform relationships with MTNN’s internal and external customers to transform the MTNN’s revenue.
  • Develop digital strategies and campaigns along all available channels - web, apps, social media etc. that are consistent to clearly and strongly communicate the key benefits of consumer market product and services.
  • Ensure that evaluation systems are in place related to the Company Brand & Communications goals and report progress regularly.
  • Overall management of the branding and communication positioning strategy.
  • Ensure that evaluation systems are in place related to the Company Brand & Communications goals and report progress regularly.
  • Oversee and guide marketing and promotion activities within the MTNN enterprise.
  • Provide leadership and direction in the operations, leading team to deliver on respective business targets and improve overall performance of the department.
  • Deliver business value through partnership with MTNN’s Ecosystem Partners and customers to enhance MTN’s Corporate Brand.
  • Manage advertising agencies’ performance.

Job Condition:

  • Normal MTNN working conditions

Minimum Qualification

  • B.Sc, B.Eng, BTech or others.

Experience & Training:

  • Minimum of 12 years work experience
  • Senior management track record of 5 years or more; with at least 3 years in relevant sector/ industry as per relevant role.
  • Experience working in a global/multinational enterprise (understanding emerging markets advantageous).
  • Worked across diverse cultures and geographies.
  • Proven experience in market research, brand and communications.

 

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