Mustard Stone Technologies Limited is a provider of technological based solutions , business support and development for fintech, cryptocurrency products and services.
We are recruiting to fill the position below:
Job Title: Digital Marketing Specialist
Location: Ikeja, Lagos
Employment Type: Full-time
To generate high quality leads to drive campaign
To improve and optimize website ranking on search engines
To drive marketing initiative to increase product visibility and marketing performance
To gain greater insight into audience and maximizing the lifetime value of customers
To contribute and convert ourmarketing goals to increasing revenue generation and bottom line.
To optimize marketing sales funnel
To provide inside to multichannel lead generation programs
Description / Responsibilities
Provide key principles of user handling, such as appropriate criterion which meets marketing’s needs, how to bring users onboard and how to build a highly collaborative relationship with users and products
Provide digital marketing campaign execution support for the marketing team including email landing pages, content syndication, display advertising, value paid search, and social media ads.
Provides initial analysis of current and historical campaign data and/or user behavior and collaborates with other team members to provide recommendations to optimize lead campaigns for the purpose of increasing revenue.
Manage the end-to-endimplementation of digital marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis, and optimization.
Implement lead scoring best practices to enable higher conversions of quality leads
Compose raw report data for lead numbers, conversion data, trends, lead status reports, budgeted leads, and lead projections of assigned campaigns; collaborates with other team members on creating final report data presentations
Review traffic performance of channels which includes utilization of testing and attribution tools; provides analysis to management and provides a final report of information to management or client.
Develop, execute, and optimize digital campaigns via display ads, content syndication, paid search/AdWords, display/retargeting, and paid social advertising channels.
Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring and nurture programs.
Attends assigned client meetings to gain an understanding of needs and campaign initiatives; takes the lead in developing digital marketing project plan; reviews project plans with marketing management; executes the project plan as assigned.
Carry out CRO (Conversation Rate Optimization)and A/B testing(A/B is a model of comparing a new product/a new version of an existing product with different marketing strategy for optimal result)on automated marketing campaigns to maximize results
Educate staff and serve as an internal expert on digital marketing to raise digital marketing literacy across the organization.
Stay abreast of emerging trends and best practices and propose areas for growth in digital marketing.
Candidate must have worked minimum of 2 years in a Fintech company or IT related company
Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
Familiarity with web design and content management systems
Strong verbal and written communication skills
Excellent analytical and project management skills
Candidate must have minimum of B Sc in either Media, Marketing, Digital marketing orrecognized certification in related field
Proven work experience as a Digital media specialist or Digital marketing manager
Candidate must be between age 25 and 30 years old.
How to Apply
Interested and qualified candidates should send their CV to: email@example.com using the "Job Title" as subject of the email.