Digital Marketing Manager At Spectrum Books Limited

Job Details

Job Title: Digital Marketing Manager At Spectrum Books Limited
Organisation: Spectrum Books Limited
Location: Oyo State
Min Work Experience: 3-5 year(s)
Qualification: B.Sc / M.Sc
Industry: Marketing/ Public Relations
Course: marketing

Spectrum Books Limited - We are Spectrum Books, you must have read our books. We are the conduit for ensuring millions of people have access to knowledge; which broadens horizons and increases opportunities for building a better life.We have painstakingly published quality books for over four decades having recognised the correlations between reading, knowledge acquisition, personal empowerment, and economic and societal development. We are Spectrum Books Limited! SBL is driven by excellence, and is passionate about transforming lives.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Ibadan, Oyo
Employment Type: Full-time

Job Description

  • Planning digital marketing campaigns, including web, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns

Job Brief

  • To develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

  • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

  • Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • B.Sc / M.Sc Degree in Marketing or a related field
  • 3 - 5 years work experience.
  • Proven working experience in digital marketing
  • Vast I.T experience
  • Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary
N100,000 - N120,000 / month.

Method of Application
Interested and qualified candidates should send their detailed CV and Cover Letter to: careers@spectrumbookslimired.com using the Job Title as the subject of the email.



  • Email me jobs like this


    LATEST RELATED JOB VACANCIES IN NIGERIA


    Brit Property Nigeria Limited is a reputable Real Estate Company Committed to providing landed properties and land banking investm... Read more

    Tetra Pak, we commit to making food safe and available, everywhere, and we protect what's good - protecting food, protecting p... Read more

    Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day... Read more

    RELATED JOBS


    Brit Property Nigeria Limited is a reputable Real Estate Company Committed to providing landed properties and land banking investm... Read more

    Tetra Pak, we commit to making food safe and available, everywhere, and we protect what's good - protecting food, protecting p... Read more

    Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day... Read more

    LATEST JOB VACANCIES


    We require the services of an experienced Business Development Manager with a wide range of business clientele and a network of c... Read more

    Regulate day-to-day operations of unit in conjunction with Departmental Heads, Manager, Executive Chef, Security. Cordinate and l... Read more

    FINANCE OFFICER

    LEAD Enterprise Support Company Limited in (Lagos State)
    Job Objective: The Finance Officer will assist the Finance/Admin Manager in the implementation of the HMO’s accounting policies an... Read more

    Copyright © 2024 All Right Reserved CVClue
    A Subsidiary of EMINENT INFO TECH VENTURES