Spectrum Books Limited - We are Spectrum Books, you must have read our books. We are the conduit for ensuring millions of people have access to knowledge; which broadens horizons and increases opportunities for building a better life.We have painstakingly published quality books for over four decades having recognised the correlations between reading, knowledge acquisition, personal empowerment, and economic and societal development. We are Spectrum Books Limited! SBL is driven by excellence, and is passionate about transforming lives.
We are recruiting to fill the position below:
Job Title: Digital Marketing Manager
Location: Ibadan, Oyo
Employment Type: Full-time
Planning digital marketing campaigns, including web, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
To develop, implement, track and optimize our digital marketing campaigns across all digital channels.
What does a Digital Marketing Manager do?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
B.Sc / M.Sc Degree in Marketing or a related field
3 - 5 years work experience.
Proven working experience in digital marketing
Vast I.T experience
Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of ad serving tools
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
N100,000 - N120,000 / month.
Method of Application
Interested and qualified candidates should send their detailed CV and Cover Letter to: firstname.lastname@example.org using the Job Title as the subject of the email.