Digital Marketing Executive (PPC and SEO Strategy Creator) At BlueSlip

Job Details

Job Title:	Digital Marketing Executive (PPC and SEO Strategy Creator) At BlueSlip
Organisation:	BlueSlip
Location:	Lagos State
Min Work Experience:	2-4 year(s)
Qualification:	B.Sc
Industry:	Advertising/ Social Media
Course:	Science, Social Science or a related field

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BlueSlip invest / partner and grow international business in African market with a focus on west Africa. BlueSlip is also management consultancy firm, helping SME expand their operations and business. We provide varied management consultancy services for organisations.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive (PPC and SEO Strategy Creator)

Location: Lagos

Job Brief

We are looking for a Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels
If you live and breathe digital marketing, we want to talk to you.

Summary

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns.

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Plan and write content on social media platforms/blogs to increase product awareness.

Requirements

B.Sc Degree in any Science, Social Science or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Can write content, blog writing and create branding awareness
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
2-4 years work experience.

How to Apply
Interested and qualified candidates should send their CV to: jobs@bluesliplimited.com using the Job Title as the subject of the mail.

0906 809 7513

Digital Marketing Executive (PPC and SEO Strategy Creator) At BlueSlip

Job Details

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