Brand Manager, Close Up At Unilever Nigeria Plc -

Job Details

Job Title: Brand Manager, Close Up At Unilever Nigeria Plc -
Organisation: Unilever Nigeria Plc -
Location: Lagos State
Min Work Experience: 2 year(s)
Qualification: No Specified
Industry: Manufacturing/ Production
Course: Related Discipline
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Unilever Nigeria Plc - Welcome to Unilever, a global multinational and fast-moving consumer goods (FMCG) company with products sold in over 190 countries and more than 2 billion consumers across the world who use our amazing products everyday!

We are recruiting to fill the position below:

Job Title: Brand Manager, Close Up

Ref No: R-19546
Location: Lagos, Nigeria

Main Job Purpose
Overview:

  • To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for CloseUp.
  • The job requires managing CloseUp to deliver market development campaign and innovations across Nigeria.

Job Summary

  • Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health.
  • Develop and execute marketing activity in line with brand marketing plans ensuring consistency with ‘brand key’ vision and ‘brand vision’ plan.
  • Analyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.
  • Deliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicators as outlined by the business/function and Line Manager.
  • Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s).  Recommends solutions and implement improvements to meet annual targets.
  • Assist in the development of brand strategies and plans to achieve short and long-term business targets (financial and in-market performance).
  • Assist in the implementation of brand plans within designated timelines and budget restrictions and in the execution of consumer support programs (consumer promotion), market research and design.
  • Participate in the creative development process and execution of the brand activation.
  • Assist in monitoring and analysing competitive and marketplace activity.
  • Managing of all day-to-day activities associated to all marketing efforts, including, project management, creative development, campaign tracking and reporting as necessary.
  • Work closely with cross functional team to land flawlessly all marketing related activities and project  innovations.

Internal Stakeholders the role interfaces with:

  • CCBTs; CCD teams; CD Excellence
  • Category Managers; Consumer & Market Insight Manager
  • Finance BP; Supply Chain; R&D Department; Quality Team
  • Corporate Communications/ Communication Channel (Media) Manager
  • Key Account Managers; Territory Managers

External Stakeholders the role interfaces with:

  • Communication & Public Relations Agency; Marketing Research Agencies; Regulatory body (GSA & FDA); Creative Agencies

Key Requirements

  • Relevant Degree
  • Minimum of two (2) years brand management in a Fast-Moving Consumer Goods (FMCG) environment or marketing role.
  • Customer marketing experience is an added advantage.
  • Relevant Business management and project management experience.
  • Key Competencies (SOL’s): Purpose & Service; Personal Mastery; Agility; Business Acumen; Talent Catalyst; Consumer Love; Passion for high performance
  • Working knowledge of: Show Empathy & Curiosity; Transform Data into action; Craft and Champion Purposeful Brands; Create Agile Integrated Engagement plans; Executive Flawlessly, Track & Optimize; Project Management; Analyse research data;

 

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