Brand Manager At Contec Global Group

Job Details

Job Title: Brand Manager At Contec Global Group
Organisation: Contec Global Group
Location: Lagos State
Min Work Experience: 5 year(s)
Qualification: BSc/MBA
Industry: Business Strategy/ Management
Course: Related Discipline
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Contec Global Group - Established in 1984 and headquartered in London, the Contec Global Group has a worldwide presence, with operations in Asia, Africa and Europe. As a company established on the platform of e-Governance and smart technologies, Contec Global is among the most experienced independent technology and systems organizations operating in developing countries. Today, the Group is engaged, globally, in providing integrated, systems-based solutions in the fields of Secure Technologies, Infrastructure and Hospitality.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos
Employment Type: Full-time

Overview

  • The Brand Manager is responsible for company’s brand, its positioning, designing and presentation to consumers, helping shape communication and translating brand element into plans and go-to-market strategies.

Job Responsibilities

  • Understand and define target consumers by maintaining brand and campaign specific research, including consumer insights, consumer segmentation and attitudinal studies that help shape the marketing strategy, mix and campaign plans.
  • Develop and maintain a clear brand strategy that cascades throughout marketing, communications and channels, ensuring quality, consistency and delivery of the Brand’s purpose and positioning.
  • Monitor key brand and customer performance metrics monthly and annually, reporting to the GM Marketing and other stakeholders on the performance of brand marketing initiatives.
  • Lead, manage, motivate and develop the Brand team.
  • Support the delivery of the annual marketing plan including strategy, objectives and associated activities for the lottery brand.
  • Provide inputs to briefing, development and execution of the integrated consumer and channel marketing plans, and specifically all consumer-facing communications including brand creative.
  • Assist the strategic development of all communications with the support of agency partners and internal teams to deliver high quality campaigns.
  • Create and shape content which will help to drive a reappraisal of the brand, its products and connection to the people.

Requirements

  • Graduate, MBA qualification will be given preference
  • 5+ years working experience in developing creative and innovative brand strategies
  • Prior role as a Brand Manager is required. Candidate having gaming industry background will be given preference.
  • Brand and consumer marketing experience, with experience of multi-channel marketing and B2C retail markets.
  • In depth knowledge of mobile, online and traditional advertising; CRM; social media and PR; creative marketing; retention marketing; etc.
  • Strong skills in marketing analytics, customer and brand campaign research and methodologies.
  • Experience developing and managing marketing budgets and forecast.
  • Demonstrated expertise directing creative teams to successful outcomes.
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