A PRAGMATIC ANALYSIS OF SELECTED CARTOONS IN VANGUARD NEWSPAPER.

CHAPTER ONE

1. GENERAL INTRODUCTION

Pragmatics is a shift from strict grammatical rules to a situational language

use.It is a linguistic theory that studies meaning from the perspectives of language users, communication code and socio-cultural conventions. Hence, Mey (2007:6) asserts that “Pragmatics Studies the use of language in human communication as determined by the conditions of society”.

Cartoons are “Comic strips”. They create humour by portraying “observable characters in a society” (Bitner, 2003:306). Cartoons serve as a medium through which people are informed, educated and entertained by presenting societal happenings in hillarious manner. They are found in newspapers, magazines and newsletters.

Vanguard is a Nigeria Newspaper that centres on politics, education, sports, local and national news etc. It has a section named “pocket cartoon” which portrays socio-political events in the country.

With a view to studying pragmatics, Babatunde and Odepidan (2009) carry out a “Pragama- rhetorical strategies in selected speeches of President Olusegun Obasanjo (Former Nigeria President).Adetunji (2009) also conducts analysis of selected acts. However, they did not focus on non-verbal aspects of languag

This work is therefore, borne out of a desire to study the workings of pragmatics (including non-verbal language) in selected pocket cartoons from editions of Vanguard so as to discover how utterances used in these cartoons reflect Nigerian socio-political realities.

1. PURPOSE OF THE STUDY

This work aims at examining the role of contexts in the interpretation

of utterances contained in the selected cartoons. It equally wants to investigate how messages are encoded in and can be decoded from cartoons. The functions and effects of utterances in these cartoons will also be accounted for. Finally, the essay also aims at capturing the essence of world knowledge in the interpretation of utterances.

1. JUSTIFICATION

It is no gain-saying that non-linguistic features such as objects, persons

and things are very pivotal in generating meaning from linguistic items.In this regard, cartoons exhibit non-linguistic features which pragmatics as a theory takes care of. So, it is believed that this work will be of great benefit to students of English and literature, researchers and linguists that are interested in pragmatics.

1. SCOPE AND LIMITATION

Pragmatics is a theory that contains a number of theories. Thus, this

project    will  be  restricted  to          pragmatic  theories      such  as       ‘speech  acts,’

‘implicature,’ ‘intention and inference’ and ‘context’ as well as pragmati

elements such as ‘presupposition,’ ‘ world knowledge,’ ‘ deixis,’ ‘ inference’ and ‘non-verbal language.’ Sixteen ‘pocket cartoons’ will be selected from

Vanguard’s editions as our data.

1. RESEARCH METHODOLOGY

This essay will use sixteen “pocket cartoons” (both single panel and panel

cartoons) in a Nigerian newspaper- Vanguard published between June and September 2010. Stratified systematic sampling technique is adopted to select the samples because of inconsistency in the pocket cartoons publications. For instance, some editions of the newspaper do not contain pocket cartoons while some (editions) repeat previous “Panels.” As a result of these, four pocket cartons are sourced from each month’s editions of Vanguard. These editions are: vol. 25: No. 61123, vol. 25: No. 61129, vol. 25: No.61130, Vol. 25 No.61135 (June), Vol. 25: No. 61146, Vol. 25: No. 61150, Vol. 25: No. 61158, Vol. 25: No. 61162 (July), Vol. 25: No. 61167, Vol. 25: No. 61174, Vol. 25: No. 61175, Vol. 25: No. 61182, (August), Vol. 25: No. 61189, Vol. 25: No. 61196, Vol. 25:No. 61194, Vol. 25:No. 61204 (September).

The data will be analysed using pragmatic approach. The elements to be explored are:locution, illocution, and perlocution (speech acts), contexts, implicature, presupposition, inference, world knowledge and deixis. Illocutions and perlocutions will be presented in tabular form. Also, non-verbal language as

an element will be subsumed under physical context (a sub-element) because the

latter houses the features of the former.

1. NIGERIAN NEWSPAPER

A Nigerian newspaper covers local issues politics, business, major events,

celebrations and life styles of Nigerians. According to Aina (2002: 244-248) “over one hundred national and local newspaper operate in Nigeria:. While some of them are owned by the State government, some are owned by private bodies.

Aliagan (2006:13-14) discloses that the first printing press came into existence in Nigeria in 1846 through Presbyterian mission. He further notes that “Iwe Iroyin fun Awon Ara Egba ati Yoruba” was the first newspaper in the country and was founded in 1859.This was followed by Robert Campbell’s newspapers in 1863 in Lagos colony. Other newspapers of colonial period are “The Daily Times” (Founded in 1926) “African Messenger” (Founded in 1921), “Lagos Daily News (Founded in 1925) e.t.c.

Newspaper publishing bloomed after independence as both the government and private companies invested more in it. Some of the post colonial newspapers are “The Nation” “The Punch” “Vanguard” “The Guardian” etc.