Introduction
One of the main pillars of socio economic development and political stability in any society are the media. The media have got a critical role to play in the evolution of any society as much onus lies on their shoulders in disseminating information that would help make or mar any society; politically, socially or economically.The media over the years have evolved into a strong institution that has helped in the precipitation of democracy in most advanced countries and equally their developing counterpart.The art and science of newspaper management in contemporary societies have become more challenging. The difficulty emanates essentially from the innovative change occasioned by information and communication technologies. This is because management is the “process of combining and utilising or of allocation an organisation’s inputs (men, materials machines money and manpower) by planning, organizing. Directing and controlling for the purpose of producing outputs (goods and services or whatsoever are) desired by customer so that the organizational objectives are accomplished. In the process, work is performed with and through organisational personnel in an ever – changing organisational environments (Akhator 1997, p. 78). Information and communication technologies simply refer to the harnessing of computer and telecommunication systems to create services or products that have the capacity to service man’s information or communication needs. Adamu (2007) observes that ICTs includes computers, ancillary equipment, software and firmware. (hardware) and similar procedures, services, including support services and other related resources. The term ‘‘information technology’’ also includes any equipment or interconnected system or subsystem of equipment, that is used in the automatic acquisition, storage, manipulation, management, movement, control display, switching interchange, transmission or reception of data or information. The world over, new technologies have shaped or are reshaping media practice. This, Tiamiyu (2001) notes, when he stated that information and communication technologies are now generally perceived as strategic activities and the management of resources for stimulating personal, organisational and national productivity, growth and development. Towing the same line of though, media experts like John (2009), Croteau and Hoyness (2003) acknowledge that there is a revolution in media industry everywhere in the world brought by new media technology or convergent media that changes the character of communication in society. The bottom line in these experts’ thoughts on information technologies is innovation. Joyce Wycoff defines innovation as “the creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage”. In the light of this paper, Joyce Wycoff’s definition suggests two primary challenges to management, first, the need for the adoption or deployment of information and communication technologies as part of the newspaper organization’s culture, second, the use of these technologies as part of the newspaper organisation’s culture, third, the use of these technologies in an efficient and effective ways for better competitive advantage to the company. Anim (2006) thought is of essence, in that product excellence production facilities working tools and equipment, as well as working capital are not enough to make a successful newspaper, though they are necessary for a newspaper’s success. The Nigerian newspaper industry has come of age, from the earliest newspaper, Iwe Iohin, to the latest; The Monitor. The industry has been a beehive of activities, though the various challenges confronting the industry have led to the death of most newspapers. The challenges are so pervasive that only a few are in production continuously for 10years and wabove. The advents of new information technologies have added a new dimension to the challenges prevalent in managing the newspaper industry in Nigeria.
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